Content Marketing 101: Developing An Editorial Calendar September 21, 2017 Content fuels online marketing and if you don’t have a content strategy, you will struggle to generate leads. An effective content strategy requires a well planned editorial calendar. Read More
A Simple Brand Development Strategy August 24, 2017 Updated March 2020 There are many misconceptions when it comes to brand development. It is often unfairly painted as a drawn-out, complicated, and expensive process. Some believe it should only ... Read More
7 Tough Client Questions That Can Score Marketing Agencies A Steady Flow Of New Biz August 10, 2017 We’ve been working our tails off in this business for years and we don’t mind sharing some hard-lessons with our fellow marketers. Read More
4 Mobile Search Marketing Strategies for Manufacturers June 1, 2017 With over 80% of internet users now owning a smartphone, more and more searches are being conducted via mobile devices. In fact, according to a study commissioned by Google, 42% of B2B researchers ... Read More
4 Strategies To Help Manufacturing Distributors Push Your Products May 24, 2017 Updated July 2020 Almost all manufacturers sell through distribution. As a matter of fact, if this is not the case for you, you probably should seriously consider doing so. More importantly, you ... Read More
4 Essential Email Workflows For Marketing Manufacturing Companies May 9, 2017 Don’t be deceived. Setting manufacturing marketing workflows to send automated emails to your prospects is not just about the convenience factor for your end of the spectrum. Automated email ... Read More
B2B Website Redesign: AFFLINK's Inbound Marketing Revamp March 29, 2017 Afflink is a leading supply chain solutions & group purchasing organization.. For over 40 years, they have connected more than 200 manufacturers of facility maintenance, packaging, safety, ... Read More
4 Ways Google Analytics 360 Suite Can Improve Your B2B Marketing Strategy January 30, 2017 The world of B2B marketing never stands still. With changes in technology, industry innovations, and other new developments, B2B companies must adjust their strategies regularly to continue ... Read More
Our Most Popular Article The Case for Lower Case: A Rebranding Conundrum June 14, 2018 Jon Feagain Ever wondered if having your brand name written in lower case on your logo is appropriate? Read More Design Content Marketing
Jon Feagain
