Anthem Blog

Improve Your Landing Page Conversion Rate In 3 Steps

March 1, 2016 Landing page content is an excellent, often overlooked place where we can apply tried and true inbound marketing and content marketing principles to improve performance metrics.

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5-Step Guide To HubSpot Lead Scoring Like A Pro

February 11, 2016 Picture this: 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified. Sound familiar?

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How To Increase Your Email Open Rate & Examples Of Brands Doing So

January 26, 2016 Most of us probably receive more emails than we can keep track of. In 2014 alone, companies received and sent over 108.7 billion emails every day of the year (woah). That number is projected to grow ...

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5 Ways Your Business Can Use Content Marketing To Become A Top Influencer

January 5, 2016 You can picture your company leading the way and serving as an example for other companies – but you aren’t quite sure how to reach this level of success.

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So Long Top-Down Marketing, Peer-to-Peer Marketing Is In

December 3, 2015 A long time ago in a galaxy far, far away (queue Star Wars theme), we lived in a world dominated by the so-called "Top-Down" marketing. Divided as we were in our distinct personalities and ...

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What To Do When Your Business Gets A Bad Review

November 17, 2015 With the evolution of multiple online review opportunities, the power balance between businesses and their customers has shifted. Customers now have the final word, and often their comments show up ...

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6 Simple Ways to Make Google Analytics Work For You

November 3, 2015 Google Analytics is a powerful tool that businesses can use to track their online presence. In the hands of a proficient marketer, Google Analytics can work wonders.

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7 Social Media Monitoring Tools to Track Your Brand

October 20, 2015 Creating a strong online follower base is a must for companies who want to effectively position their brand. Social media helps you engage and interact with fans and customers, building your brand’s ...

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