Anthem Blog

Moneyball Inbound Marketing

March 20, 2014 The truth is, Moneyball strategies are real. And they’re not going away. Data-driven decision making has grown exponentially in recent years and gut instinct has become less of a driving factor in ...

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PPC Tips: How to Convert More Mobile Pay Per Click Ads into Leads

January 30, 2014 A pay-per-click advertising campaign generally involves paying each time that a visitor clicks, or views an ad. This is a common method of directing traffic to your website, but to get the biggest ...

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What the F#&! is Omnichannel Marketing?

January 28, 2014 In the world of advertising and marketing, omnichannel marketing is spurring discussions. From boardrooms to showrooms, companies are trying to get a handle on just whatominichannel marketing is and ...

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Marketing that Sticks: 7 Winning Marketing Campaign Strategies

October 23, 2013 Updated July 2020 What constitutes a good marketing campaign strategy, and what does it take to really draw in the target audience and make a long-lasting, high-impact impression? Here are seven ...

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The Zombie Effect: 6 Content Tips to Boost Your Chance of Going Viral

October 8, 2013 Thanks to pop culture, we all know that all it takes is one bite. One harmless little bite – or grisly mauling – and BOOM! You’re a zombie. Then, one bite later, another zombie. What does that have ...

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A Two-Step Marketing Automation Strategy: Developing Workflows

September 25, 2013 A Workflow is more than just marketing automation. It’s a series of “if” and “then” descriptions that when set to trigger in a strategic format, will help you save time and convert more contacts into ...

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What Small Businesses Need To Know About SEO vs. PPC Budgeting

September 19, 2013 As a small business, you must understand the role that SEO and PPC can play as part of your broader marketing strategy. Determining the best balance between an SEO and PPC strategy will help allow ...

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HubSpot Unveils COS at Inbound 2013

August 20, 2013 The 2013 Inbound Marketing Conference served as the perfect place and time for HubSpot eCEO and Founder, Bryan Halligan and Chief Technology Officer and Co-Founder, Darmesh Shah to announce the ...

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