The Value of a One-Team Structure in Marketing October 1, 2018 Professionals have always been told that it’s better to have a specialty than to take a jack-of-all-trades skillset. Marketers are no exception. In the golden years of advertising, you could ... Read More
Understanding the Millennial Experience August 23, 2018 Whether you’ve just launched a startup, are running a growing business or have opened your doors long ago but are now seeing lackluster results from your marketing efforts, one of your main ... Read More
In-House vs. Agency: Where to Keep Your Marketing Tasks July 5, 2018 Wouldn’t it be great if there were definitive guidance on whether you should keep marketing in-house or use an agency? Read More
Jobs-to-be-Done Branding to Find Your Positioning March 29, 2018 People don't want to buy a quarter-inch drill. They want to buy a quarter-inch hole!-Theodore Levitt This quote has become something of a rallying cry for marketers. We don't want to just push our ... Read More
The What and Why of Brand Positioning Statements March 22, 2018 Updated March 2020 The heart of who you are—and what you can provide to your customers that others can’t—is going to be what gets buyers to choose you over the competition. This is why developing a ... Read More
Making Your Account-Based Marketing Successful: 3 Things to Identify February 28, 2018 Account-based marketing (ABM) is growing in popularity in the B2B universe as a means of winning important customers, and for good reason. A few key customers can be the foundation for exponential ... Read More
Why a Marketing Campaign Plan Fails – And How to Make Yours Succeed February 7, 2018 It would be just fine and dandy if marketing were a fully-predictable animal. You plug in some good material and messaging, and you get new sales, more knocks on your door, and some modest version of ... Read More
What Will Make an Inbound Marketing Campaign Successful in 2018? January 17, 2018 The year 2017 was a landmark year for digital marketing, in which many brands suddenly “awakened” to the need for great content that attracts customers instead of interrupting them. Thus, content ... Read More
Our Most Popular Article 5 Elements of a Powerful Company Mission Statement November 13, 2012 Nathan Yerian How to write a company mission statement A mission statement is a key marketing tool for your business. In a few short words, it captures your core brand positioning, helps you stand apart from your competitors, simplifies your strategic direction, and communicates a company persona. You can leverage your mission statement to build an instant rapport with key audiences like investors, new employees, and potential customers. Read More Design
Nathan Yerian
