What Women’s Equality Means to the Ladies of Adhere August 31, 2020 What does women’s equality mean to you? It was a question posed to the women of Adhere as we brainstormed ideas for a video shoot to celebrate Women’s Equality Day. This year seemed an especially ... Read More
Jump in the Pool: How Home Services Companies Can Start Digital Marketing March 27, 2019 Digital marketing for home service companies is changing rapidly. Today, the internet allows you to reach more people in more places, yet many businesses still aren’t taking advantage of all the ... Read More
The Value of Retrospectives After Marketing Projects October 26, 2018 For all the millions of articles, eBooks, videos, and podcasts explaining marketing best practices, we have to face facts—success comes down to experimentation and continuous improvement. Read More
Patience-The Missing Key to Brand Awareness ROI April 5, 2018 We're living through the most data-driven era of business and it's having a significant impact on marketing departments of all sizes. Now more than ever, marketing leaders are under pressure to prove ... Read More
A Basic Marketing Campaign Template to Ensure ROI: Follow These Steps January 23, 2018 In marketing, as in life, there are no guarantees. But as a business owner looking to grow, you’ll understandably want to get as close as possible to guaranteed results and ROI with any given ... Read More
What's in a Name? 7 Things to Consider When Naming Your Brand September 21, 2017 Shakespeare was right to question – what’s in a name? As it turns out, a name can represent a lot about an entity. Read More
When Thought Leadership Won't Work August 22, 2017 Nobody becomes a thought leader overnight. To rise and become a part of your industry’s “cream of the crop” you gotta have more than just the desire, the passion, or the strategy — you have to put ... Read More
An Inbound Marketing Case Study: Earning 756% ROI From A SaaS Webinar Campaign July 31, 2017 Recently, J Turner launched a Software as a Service (SaaS) product called, Ratings Tracker. Their penultimate marketing goal is to gain more property management firms to become paying users of the ... Read More
Our Most Popular Article The Case for Lower Case: A Rebranding Conundrum June 14, 2018 Jon Feagain Ever wondered if having your brand name written in lower case on your logo is appropriate? Read More Design Content Marketing
Jon Feagain
