Top 5 B2B Brands Who Rocked Storytelling March 10, 2016 B2C storytelling has a long and stable history. Think Don Draper from Mad Men, whose whole thing was basically telling good stories. But B2B? It’s harder to come up with good examples of businesses ... Read More
How To Increase Your Email Open Rates & Encourage Recipient Engagement March 8, 2016 The benefits of email marketing cannot be overstated. Email gives you the opportunity to directly reach your customer base whenever you want, and directly. It enables you to receive instant feedback ... Read More
10 Resources For Brainstorming Content February 9, 2016 Content is at the epicenter of inbound marketing strategies. If you want to build thought leadership for your brand, capture the interest and imagination of your target audience, and build a steady ... Read More
9 Inbound Marketing KPIs To Keep Track Of February 2, 2016 Napoleon Bonaparte said, “War is ninety percent information", and information is exactly the kind of weapon you can equip your business with when you track the performance of your inbound marketing ... Read More
10 Things You Need To Know About Google’s Search Quality Raters Guidelines January 19, 2016 The newest version of Google's Search Quality Raters Guidelines, published in PDF format, provides a treasure trove of information regarding what Google constitutes as high quality search engine ... Read More
5 Ted Talks For Aspiring B2B Thought Leaders January 7, 2016 One of the beauties of inbound marketing is that it naturally sets the stage for businesses to position themselves as thought leaders in their respective industry. By understanding and identifying ... Read More
How Creative Design & Compelling Content Helped Close A $40 Million Deal January 1, 2016 Staffing for manufacturing facilities is one of those well-established industries that thrived on the certain standards that are hard to shake. That is, of course, unless you are Effex Management ... Read More
5 Most Embarrassing Social Media Marketing Epic Fails in 2015 December 29, 2015 Social media marketing requires creativity, ingenuity, great timing, and a little bit of luck. It's a double-edged sword that can lead to magnanimous success with the right strategy and catastrophic ... Read More
Our Most Popular Article The Case for Lower Case: A Rebranding Conundrum June 14, 2018 Jon Feagain Ever wondered if having your brand name written in lower case on your logo is appropriate? Read More Design Content Marketing
Jon Feagain
