Nathan Yerian

Nathan Yerian

Sharp shootin', bourbon drinkin', good grub cookin', Director of Strategy, Mr. Nathan Yerian, is the strategic brain behind Adhere Creative. Always aiming at success, Nathan is the unrelenting force behind innovative marketing campaigns for the agency and its clients. When he's not preoccupied rocking the marketing scene, you'll find him unwinding by the pool or enthusiastically slaving away in the kitchen, creating culinary masterpieces.

Posts by Nathan Yerian

Rethinking B2B Video: Why Your Strategy is Backward (And How to Fix It)

When most B2B companies think about video, they go straight to high-budget, commercial-style productions. You know the o …

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3 min read
Feb 3, 2025 7:51:47 PM

How to Fix Sh*tty Testimonial Videos

Are you using testimonial videos to promote your business? Good, but there’s just one issue—if you’re like most brands, …

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4 min read
Aug 13, 2021 5:19:23 PM

5 Videos Every Website Should Have

How much video does your website currently use? If the answer is very little, then my friend, this video is for you! Obv …

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6 min read
May 11, 2021 9:57:33 AM

Keeping it reel in your video content

Video content is the golden standard. Social media platforms give preference to videos and will show your videos to a la …

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4 min read
Aug 11, 2020 7:00:00 PM

How to Develop the Perfect Story for Your Video

“Storytelling is the most powerful way to put ideas into the world.” Robert McKee In the not-so-distant past, we approac …

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4 min read
Mar 25, 2020 10:00:00 AM

How to Repurpose Video Content Across Sales and Marketing Channels

Want a streamlined way to create multiple pieces of content that you can share across various channels? Video is your an …

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3 min read
Mar 11, 2020 11:11:06 AM

Why 2020 Will Be the Year You Embrace Video

Bill Gates famously coined the term “content is king” back in 1996. Smart man. Not only is it still true today but it’s …

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2 min read
Dec 18, 2019 1:10:46 PM

Elevate Your Video Ads With New YouTube Extensions

Video is an increasingly important component of a successful marketing campaign for any business. In fact, Google report …

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1 min read
Nov 19, 2019 9:21:34 AM