Nathan Yerian

Nathan Yerian

Sharp shootin', bourbon drinkin', good grub cookin', Director of Strategy, Mr. Nathan Yerian, is the strategic brain behind Anthem. Always aiming at success, Nathan is the unrelenting force behind innovative marketing campaigns for the agency and its clients. When he's not preoccupied rocking the marketing scene, you'll find him unwinding by the pool or enthusiastically slaving away in the kitchen, creating culinary masterpieces.

Posts by Nathan Yerian

From "No" To "LFG": Dismantling Every Reason You Avoid Video

There's a conversation happening inside nearly every B2B company right now. Marketing wants more video content. You agre …

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4 min read
Jun 30, 2026 10:47:29 PM

Your Industry Is Not Too Boring for Video — Your Thinking Is.

A lot of B2B companies think their industry is too boring for video.

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4 min read
Jun 8, 2026 6:33:00 AM
4 min read
Jun 3, 2026 1:47:00 PM

YouTube: The B2B Video Graveyard

Most B2B companies don’t have a YouTube strategy.

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5 min read
May 30, 2026 10:50:18 AM

Your Experts Aren't "Bad On Video". Your Interviews Suck.

When B2B experts mess up on videos, the go-to explanation is:

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2 min read
Mar 4, 2026 9:28:34 PM

Your Obsession With Your Company's LinkedIn Page Is A Problem

When social media underperforms for B2B companies, the instinct is to blame the platform. Algorithms change. Reach drops …

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2 min read
Feb 28, 2026 4:09:20 PM

LinkedIn Thought Leadership Ads Are Your Ticket To Connecting To Your Market

Most B2B marketers approach paid social with a narrow objective: generate leads. Budget goes in, conversions are expecte …

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2 min read
Feb 6, 2026 10:09:23 PM

Want To Ruin Your Video? Provide Interview Questions Ahead of Time

Somewhere in almost every expert video project, someone asks a very reasonable-sounding question:

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2 min read
Jan 24, 2026 9:33:04 PM