Embracing the New Normal: How Disruptions Can Lead to Innovation April 22, 2020 COVID-19 has changed the way we live, possibly forever. It’s up to us to decide what to do moving forward. When is the least ideal time to buy a car? During a pandemic, when uncertainties abound and ... Read More
It’s Just Science: Why Stories Are So Powerful in Marketing April 8, 2020 “After nourishment, shelter, and companionship, stories are the thing we need most in the world.” Philip Pullman Stories are woven into our souls from the moment we are born. When we're little, ... Read More
How to Repurpose Video Content Across Sales and Marketing Channels March 11, 2020 Want a streamlined way to create multiple pieces of content that you can share across various channels? Video is your answer! Video has already been well-established as the go-to medium for the ... Read More
Change on the Horizon: How B2B Marketing Will Transform in 2020 January 3, 2020 “Life belongs to the living, and he who lives must be prepared for changes.” Johann Wolfgang von Goethe Times, they are a-changin’. Those of us in marketing know all too well how true this is. It’s ... Read More
The 8 Most Intriguing Marketing Campaigns of 2019 December 19, 2019 Travel ads that keep it real, an epic fast food troll, and meet-and-greets that got us in the feels: these were the campaigns we found most thought-provoking in 2019. Read More
Our Most Popular Article 5 Elements of a Powerful Company Mission Statement November 13, 2012 Nathan Yerian How to write a company mission statement A mission statement is a key marketing tool for your business. In a few short words, it captures your core brand positioning, helps you stand apart from your competitors, simplifies your strategic direction, and communicates a company persona. You can leverage your mission statement to build an instant rapport with key audiences like investors, new employees, and potential customers. Read More Design
Nathan Yerian
