Nathan Yerian

Nathan Yerian

Sharp shootin', bourbon drinkin', good grub cookin', Director of Strategy, Mr. Nathan Yerian, is the strategic brain behind Anthem. Always aiming at success, Nathan is the unrelenting force behind innovative marketing campaigns for the agency and its clients. When he's not preoccupied rocking the marketing scene, you'll find him unwinding by the pool or enthusiastically slaving away in the kitchen, creating culinary masterpieces.

Posts by Nathan Yerian

Why B2B Companies Must Fight for Attention Before It's Too Late

Most B2B companies don’t realize they’re in a battle for their audience’s attention. They think content is just a suppor …

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2 min read
Mar 13, 2025 9:51:30 PM

SEO Is No Longer the Magic Pill for B2B Marketing

The SEO Playbook Is Outdated—Yet Most Companies Still Bet The Farm On It Gone are the days when you could crank out keyw …

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2 min read
Mar 2, 2025 10:29:04 AM

How One-Off Video Projects Kill Your Marketing Potential

The Case Against One-Off Video Projects B2B marketers love the idea of using video—but they’re stuck in the wrong mindse …

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2 min read
Feb 28, 2025 11:25:18 PM

Stop Forcing People to Your Website—Meet Them Where They Already Are

For years, B2B marketers have been laser-focused on one thing: driving traffic to their websites.

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3 min read
Feb 15, 2025 1:29:59 PM

Why Your B2B Company Should Start a Video Podcast (Even If No One Listens to It)

When most B2B leaders think about starting a podcast, they imagine a long-form, hour-long conversation uploaded to YouTu …

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2 min read
Feb 9, 2025 3:18:12 PM

Rethinking B2B Video: Why Your Strategy is Backward (And How to Fix It)

When most B2B companies think about video, they go straight to high-budget, commercial-style productions. You know the o …

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3 min read
Feb 3, 2025 7:51:47 PM

How to Fix Sh*tty Testimonial Videos

Are you using testimonial videos to promote your business? Good, but there’s just one issue—if you’re like most brands, …

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4 min read
Aug 13, 2021 5:19:23 PM

5 Videos Every Website Should Have

How much video does your website currently use? If the answer is very little, then my friend, this video is for you! Obv …

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6 min read
May 11, 2021 9:57:33 AM