Is marketing a cost? October 25, 2010 When I go out on an initial meeting with a client I tend to ask a lot of questions. Questions about their business, customers, strategy, performance, project budget and even questions concerning them ... Read More
Change for the sake of change October 20, 2010 As a society we have become obsessed with change. Change CAN be a great motivator, a positive new beginning, and a first step toward an improved product or service. Change CAN also result in a ... Read More
Our Most Popular Article 5 Elements of a Powerful Company Mission Statement November 13, 2012 Nathan Yerian How to write a company mission statement A mission statement is a key marketing tool for your business. In a few short words, it captures your core brand positioning, helps you stand apart from your competitors, simplifies your strategic direction, and communicates a company persona. You can leverage your mission statement to build an instant rapport with key audiences like investors, new employees, and potential customers. Read More Design
Nathan Yerian