How One-Off Video Projects Kill Your Marketing Potential
The Case Against One-Off Video Projects B2B marketers love the idea of using video—but they’re stuck in the wrong mindse …
Stop Forcing People to Your Website—Meet Them Where They Already Are
For years, B2B marketers have been laser-focused on one thing: driving traffic to their websites.
Why Your B2B Company Should Start a Video Podcast (Even If No One Listens to It)
When most B2B leaders think about starting a podcast, they imagine a long-form, hour-long conversation uploaded to YouTu …
Rethinking B2B Video: Why Your Strategy is Backward (And How to Fix It)
When most B2B companies think about video, they go straight to high-budget, commercial-style productions. You know the o …
How to Fix Sh*tty Testimonial Videos
Are you using testimonial videos to promote your business? Good, but there’s just one issue—if you’re like most brands, …
5 Videos Every Website Should Have
How much video does your website currently use? If the answer is very little, then my friend, this video is for you! Obv …
Keeping it reel in your video content
Video content is the golden standard. Social media platforms give preference to videos and will show your videos to a la …
