SEO Is No Longer the Magic Pill for B2B Marketing
The SEO Playbook Is Outdated—Yet Most Companies Still Bet The Farm On It Gone are the days when you could crank out keyw …
How One-Off Video Projects Kill Your Marketing Potential
The Case Against One-Off Video Projects B2B marketers love the idea of using video—but they’re stuck in the wrong mindse …
Stop Forcing People to Your Website—Meet Them Where They Already Are
For years, B2B marketers have been laser-focused on one thing: driving traffic to their websites.
Why Your B2B Company Should Start a Video Podcast (Even If No One Listens to It)
When most B2B leaders think about starting a podcast, they imagine a long-form, hour-long conversation uploaded to YouTu …
Rethinking B2B Video: Why Your Strategy is Backward (And How to Fix It)
When most B2B companies think about video, they go straight to high-budget, commercial-style productions. You know the o …
How to Fix Sh*tty Testimonial Videos
Are you using testimonial videos to promote your business? Good, but there’s just one issue—if you’re like most brands, …
5 Videos Every Website Should Have
How much video does your website currently use? If the answer is very little, then my friend, this video is for you! Obv …
