Ericka Lewis
HubSpot CEO and Founder, Brian Halligan and CTO and Co-Founder, Darmesh Shah made a special announcement at Inbound15 today that will spread inbound marketing even further. After nearly a decade of research and development, Leadin is now available for use on all CMS websites at a whopping no-cost.
What is Leadin, exactly?
Leadin is a powerful HubSpot tool that has been around for some time, but just to get on the same page let’s dive into what exactly is Leadin. Leadin is HubSpot’s free marketing automation plugin that was initially available for Wordpress sites only. The core features of the tool allow you to obtain detailed performance analytics from people who are visiting your site. In it’s simplest form, Leadin is a budget-friendly alternative to using HubSpot and a great introduction to inbound marketing.
The tracking features of the tool are designed to be simple and manageable, making it predominantly suitable for hesitant or unfamiliar clients who want to try inbound marketing or are simply not ready to take the leap to a full inbound strategy. This is especially practical for small businesses that are looking for an affordable option to tracking activity and behaviors from visitors on their websites.
Leadin removes budget or time constraints through performance analytics that help you see where your visits come from, how many contacts have converted and a historical overview of your site’s overall performance. Leadin also recognizes when a visitor might be on his or her way out of your page and “leads them back in” to continue the buyer process through a simple conversion form. Once your visitors have converted, you can also use this gathered data from your conversion forms for better list segmentation within your email marketing platforms.
When to Leadin
There are two scenarios in which you will want to use Leadin -- to find out more about your visitor and to convert those visitors into leads. Leadin gives you every essential piece of information to help you turn those visitors into customers. From the pages they've visited, if and when they return, what social platform are they using and what are they tweeting about? When a visitor converts into a lead, Leadin tracks revisits to the site by that lead. This is great for your marketing team who can look for common behaviors among qualified leads and for your sales team who may wish to find the optimal time to contact those leads while they’re engaged with your website.
Leadin popups stop visitors from slipping through the cracks and capture more leads before they leave the site. These smart popups are what will help you grow your email list faster and grow with your perfect fit customer. You’ve paid close attention to the personality behind the screen, their behaviors and their interests. From here on, email messages are targeted and customized ---preventing your emails from being one swipe left to trash.
It’s also very important to note that there are appropriate times to use Leadin on your website. Even though the simplistic nature of the tool might make it tempting to plug in a conversion form on every page of your site, it’s definitely not the best practice. Marketers must always keep their buyer persona in mind and refrain from stuffing pages with conversion forms that may ultimately lead to annoying your visitors and find them quickly exiting your site, or worse never visiting your site again.
Leadin is most functional when you are familiar with where the buyer is in the buyer journey. If you visitor is just starting out and is visiting your site for the first time, it’s probably not the best idea to hit them with a Leadin popup as soon as they enter your site.
The Leadin tool is a great way to attract and engage with your buyer personas and no longer are budget or time constraints an issue when it comes to executing an inbound marketing strategy. This gives marketers an option to service their smaller clients and small businesses who may otherwise feel overwhelmed with the technicalities of inbound marketing. Leadin is practical and easy-to-use and at no-cost, it’s hard to see the reasons why not to use the tool and learn more about your site visitors and how to convert them into leads.
