Nathan Yerian
Houston, TX (January 24, 2013) - Houston internet marketing firm Adhere Creative, a leader in providing inbound marketing solutions for small, medium and large enterprises recently launched a new, SEO-friendly website for Houston phone systems provider, Today's Telecommunications Industries, LLC (TTI). The new website offers several inbound marketing strategies including a blog, social media integration, and high value, downloadable content offers.
Adhere Creative has proven expertise in branding and inbound internet marketing strategies including web design, search engine optimization (SEO), content development, and content marketing.
As one of Houston’s premier telecommunication companies, TTI offers high-quality NEC business phone systems and delivers an exceptional level of technical support and superior customer service to its customers. The TTI management team has 39 years of experience serving some of Houston’s largest and most prominent organizations.
TTI's management realized that its static and outdated website made it challenging for visitors to find value from their site. The organization of the website's content made information difficult to locate which discouraged website visitors from becoming sales leads. The old website simply did not match the company’s reputation. That's when TTI partnered with Houston internet marketing firm, Adhere Creative to create a new online solution designed for a better customer experience and geared toward lead generation.
"TTI's new web design is the first step we took toward creating a refreshed online presence for the company. TTI is a business phone systems leader in Houston and we look forward to continuing to enhance their online footprint to reflect that," says Matthew Lee, Director of Marketing at Adhere Creative.
The enhanced SEO strategy makes it simpler for TTI to be found online by their potential customers. Although the new site will attract Houston businesses seeking to upgrade their old telecommunication systems, there were also aesthetic and functional improvements created so that current customers could easy navigate the site and make service requests.
TTI’s new blog, whitepapers, and case studies will provide a valuable resource for customers to stay updated on available new technologies and best practices in the telecommunications industry. The site positions TTI as the top Houston business phone systems and services provider.
"We're excited to provide our current and future customers with an enhanced online experience at ttihouston.com. Adhere Creative did a great job building not only a website, but an online tool and resource for our customers to keep coming back," says Scott Resnick, President and Owner of Today's Telecommunications Industries, LLC.
TTI can now integrate their website with carefully crafted online sales and marketing strategies that best supports the goals of the client. This involves identifying measurable results to qualify the success of the new web design in meeting TTI’s objectives for the site:
- Improve current SEO rankings for primary keywords
- Increase the number of visitors
- Decrease the bounce rate
- Increase visitors’ time on site
- Enhance domain authority
- Increase the number of leads generated
- Increase total sales
- Enhance user experience while requesting service
Lee explains, "These metric-driven goals have a dependency on one another. For example, potential customers will find TTI in Houston as site ranking for top keywords continue to improve. A better ranking in search results will increase the number of visitors to the site. More site visitors will increase the number of leads generated. More leads and successfully converting those leads increases the sales volume and TTI's bottom line."
About Adhere Creative
Adhere Creative, a Houston Internet Marketing firm specializes in branding and inbound marketing, has a passion for creating effective, cost-efficient results-driven marketing initiatives that delivers superior value for businesses in the Houston, TX community.
About Today's Telecommunications Industries, LLC (TTI)
TTI is a leading provider of Houston business phone systems. One of the largest NEC dealers in the United States, TTI is dedicated to providing the highest quality phone system products and services for businesses of all sizes in Houston, TX.