Top 5 B2B Brands Who Rocked Storytelling March 10, 2016 B2C storytelling has a long and stable history. Think Don Draper from Mad Men, whose whole thing was basically telling good stories. But B2B? It’s harder to come up with good examples of businesses ... Read More
How To Increase Your Email Open Rates & Encourage Recipient Engagement March 8, 2016 The benefits of email marketing cannot be overstated. Email gives you the opportunity to directly reach your customer base whenever you want, and directly. It enables you to receive instant feedback ... Read More
Improve Your Landing Page Conversion Rate In 3 Steps March 1, 2016 Landing page content is an excellent, often overlooked place where we can apply tried and true inbound marketing and content marketing principles to improve performance metrics. Read More
5 Ways To Increase Conversion Rate By Tweaking Your Forms February 24, 2016 Forms are the lifeblood of your leads and when improperly optimized, conversion rates will fall faster than Myspace after Facebook. Why? Because forms are a point of friction on your site. Read More
5-Step Guide To HubSpot Lead Scoring Like A Pro February 11, 2016 Picture this: 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified. Sound familiar? Read More
10 Resources For Brainstorming Content February 9, 2016 Content is at the epicenter of inbound marketing strategies. If you want to build thought leadership for your brand, capture the interest and imagination of your target audience, and build a steady ... Read More
How To Explain Inbound Marketing To Your Old School Boss February 4, 2016 If you have an old school boss who is set in his antiquated ways, explaining the merits of inbound marketing is quite the challenge. Older executives tend to favor traditional outbound methods of ... Read More
9 Inbound Marketing KPIs To Keep Track Of February 2, 2016 Napoleon Bonaparte said, “War is ninety percent information", and information is exactly the kind of weapon you can equip your business with when you track the performance of your inbound marketing ... Read More
Our Most Popular Article The Case for Lower Case: A Rebranding Conundrum June 14, 2018 Jon Feagain Ever wondered if having your brand name written in lower case on your logo is appropriate? Read More Design Content Marketing
Jon Feagain
