Reconnect Your Brand January 31, 2011 You’ve heard about Gap, Pepsi, Starbucks and others launching brand changes, but how does all the buzz relate to your company? Read More
Lead with Value…Customers will follow January 22, 2011 I think we can all agree that your potential customers want to do business with knowledgeable people and companies. I would even venture to say that many of these people spend a considerable amount ... Read More
What Does Your Business Card Say About You? December 21, 2010 This is a question that some people never think twice about, and others completely over think. In both instances you can end up with something that doesn’t do your brand justice, or that is so ... Read More
Put Your Newsletter On Steroids! December 21, 2010 Every week I get an amazing amount of company newsletters in my inbox. Some of them get read, and some do not. While working with Fracht USA (a client of mine), I had the opportunity to sit back and ... Read More
Is marketing a cost? October 25, 2010 When I go out on an initial meeting with a client I tend to ask a lot of questions. Questions about their business, customers, strategy, performance, project budget and even questions concerning them ... Read More
Change for the sake of change October 20, 2010 As a society we have become obsessed with change. Change CAN be a great motivator, a positive new beginning, and a first step toward an improved product or service. Change CAN also result in a ... Read More
Our Most Popular Article 5 Elements of a Powerful Company Mission Statement November 13, 2012 Nathan Yerian How to write a company mission statement A mission statement is a key marketing tool for your business. In a few short words, it captures your core brand positioning, helps you stand apart from your competitors, simplifies your strategic direction, and communicates a company persona. You can leverage your mission statement to build an instant rapport with key audiences like investors, new employees, and potential customers. Read More Design
Nathan Yerian
