Anthem Blog

Jobs-to-be-Done Branding to Find Your Positioning

March 29, 2018 People don't want to buy a quarter-inch drill. They want to buy a quarter-inch hole!-Theodore Levitt This quote has become something of a rallying cry for marketers. We don't want to just push our ...

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The What and Why of Brand Positioning Statements

March 22, 2018 Updated March 2020 The heart of who you are—and what you can provide to your customers that others can’t—is going to be what gets buyers to choose you over the competition. This is why developing a ...

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Lessons Learned from a Breakthrough CEO

March 8, 2018 Disruptors are the innovators of the market. The ones who bring change and stand out from competitors in their respective industry. No matter the industry, there will always be challenges in ...

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Making Your Account-Based Marketing Successful: 3 Things to Identify

February 28, 2018 Account-based marketing (ABM) is growing in popularity in the B2B universe as a means of winning important customers, and for good reason. A few key customers can be the foundation for exponential ...

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Adhere Creative Presents: Template Websites Vs. Custom Web Design, An Unbiased Comparison

February 21, 2018 When your company is on the market for a new website, one of the first things you’ll have to decide is whether or not to build a custom site, or use a premade template. Both choices rely on a CMS ...

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A Marketing Budget Example that Covers All Bases and Ensures ROI

February 13, 2018 Updated July 2020 As you put together your overall marketing strategy, a couple of crucial questions might arise. Namely, what are you going to spend money on? And why? The answers can seem fuzzy, ...

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Why a Marketing Campaign Plan Fails – And How to Make Yours Succeed

February 7, 2018 It would be just fine and dandy if marketing were a fully-predictable animal. You plug in some good material and messaging, and you get new sales, more knocks on your door, and some modest version of ...

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5 Email Marketing Campaign Ideas to Generate Leads and Make Sales

February 1, 2018 Email can be a goldmine for businesses that use it ethically and effectively. The medium is so versatile as a communications tool, it can accomplish virtually any marketing and sales task: ...

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