brand-development articles

Building Awareness with LinkedIn

May 6, 2020 LinkedIn is a fantastic way to grow your audience and become a resource for your customers. As a social media platform, LinkedIn caters to businesses and content that is specific for industry ...

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Jump in the Pool: How Home Services Companies Can Start Digital Marketing

March 27, 2019 Digital marketing for home service companies is changing rapidly. Today, the internet allows you to reach more people in more places, yet many businesses still aren’t taking advantage of all the ...

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Patience-The Missing Key to Brand Awareness ROI

April 5, 2018 We're living through the most data-driven era of business and it's having a significant impact on marketing departments of all sizes. Now more than ever, marketing leaders are under pressure to prove ...

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Jobs-to-be-Done Branding to Find Your Positioning

March 29, 2018 People don't want to buy a quarter-inch drill. They want to buy a quarter-inch hole!-Theodore Levitt This quote has become something of a rallying cry for marketers. We don't want to just push our ...

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The What and Why of Brand Positioning Statements

March 22, 2018 Updated March 2020 The heart of who you are—and what you can provide to your customers that others can’t—is going to be what gets buyers to choose you over the competition. This is why developing a ...

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Lessons Learned from a Breakthrough CEO

March 8, 2018 Disruptors are the innovators of the market. The ones who bring change and stand out from competitors in their respective industry. No matter the industry, there will always be challenges in ...

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What's in a Name? 7 Things to Consider When Naming Your Brand

September 21, 2017 Shakespeare was right to question – what’s in a name? As it turns out, a name can represent a lot about an entity.

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