Patience-The Missing Key to Brand Awareness ROI April 5, 2018 We're living through the most data-driven era of business and it's having a significant impact on marketing departments of all sizes. Now more than ever, marketing leaders are under pressure to prove ... Read More
Jobs-to-be-Done Branding to Find Your Positioning March 29, 2018 People don't want to buy a quarter-inch drill. They want to buy a quarter-inch hole!-Theodore Levitt This quote has become something of a rallying cry for marketers. We don't want to just push our ... Read More
The What and Why of Brand Positioning Statements March 22, 2018 Updated March 2020 The heart of who you are—and what you can provide to your customers that others can’t—is going to be what gets buyers to choose you over the competition. This is why developing a ... Read More
B2B Branding Beyond Your Name Or Logo: 3 Things You Might’ve Missed July 26, 2017 There is often a misconception that a “brand” is simply the logo, the color scheme, name, or font a business utilizes. Although branding got its humble origins from burned insignias on products back ... Read More
Our Most Popular Article The Case for Lower Case: A Rebranding Conundrum June 14, 2018 Jon Feagain Ever wondered if having your brand name written in lower case on your logo is appropriate? Read More Design Content Marketing
Jon Feagain
