4 Ways To Convert More B2B Blog Readers Into Clients May 18, 2016 Blogs are the foundation of a successful inbound marketing strategy. To readers, they're a valuable resource that answers questions & builds trust in a company. To a marketer, blogs help pages ... Read More
How To Make Emotional Targeting Work For B2B May 6, 2016 Many B2B marketers believe they should use a logic-based, black and white detached approach in their marketing campaigns, but a recent study shows that tapping into buyers' emotions increases ... Read More
7 Reasons No One Opened Your B2B Email & What You Can Do About It April 28, 2016 Email marketing is still one of the most effective marketing channels to reach your audience. Studies still suggest that it has great reach, offers a high ROI, and is the preferred communication ... Read More
10 Ways To Add Personality To Your Boring B2B Content April 19, 2016 When B2B prospects are researching products and services, the last thing they want to do is spend one minute slogging through yet another piece of lackluster repetitive content. Read More
3 Reasons Why You Should Pass On Stock Photography March 30, 2016 Whether you’re creating a website, a brochure, or some other form of marketing collateral, you’re probably not thinking too hard about the images used to complement your words. After all, people are ... Read More
Top 5 B2B Brands Who Rocked Storytelling March 10, 2016 B2C storytelling has a long and stable history. Think Don Draper from Mad Men, whose whole thing was basically telling good stories. But B2B? It’s harder to come up with good examples of businesses ... Read More
How To Increase Your Email Open Rates & Encourage Recipient Engagement March 8, 2016 The benefits of email marketing cannot be overstated. Email gives you the opportunity to directly reach your customer base whenever you want, and directly. It enables you to receive instant feedback ... Read More
Improve Your Landing Page Conversion Rate In 3 Steps March 1, 2016 Landing page content is an excellent, often overlooked place where we can apply tried and true inbound marketing and content marketing principles to improve performance metrics. Read More
Our Most Popular Article The Case for Lower Case: A Rebranding Conundrum June 14, 2018 Jon Feagain Ever wondered if having your brand name written in lower case on your logo is appropriate? Read More Design Content Marketing
Jon Feagain
