Infographics: What Small Businesses Should Know March 10, 2014 Data is the future of marketing. Numbers dictate and align business strategies with opportunities in the marketplace. They are an invaluable storytelling tool, and the lifeblood of your business. ... Read More
9 Tips for Effective Ebooks February 28, 2014 Creating ebooks that offer value can help position your business as a thought-leader in your industry. It's a great way to go in-depth with topics that may be too wide to cover in your blogs and ... Read More
What is Structured Data and Why Does it Matter for SEO? June 13, 2013 Structured data allows search engines to not only crawl your site, but to truly understand it. Yes, even search engines can have a tough time deciphering web page content. Some elements that seem ... Read More
3 Stupid Ways Companies Are Misusing QR Codes January 3, 2012 Everyday I see more and more QR codes. The more QR codes I see, the more I see examples of marketers clearly not knowing what they are doing and causing their companies to look...well, stupid. If you ... Read More
Our Most Popular Article 5 Elements of a Powerful Company Mission Statement November 13, 2012 Nathan Yerian How to write a company mission statement A mission statement is a key marketing tool for your business. In a few short words, it captures your core brand positioning, helps you stand apart from your competitors, simplifies your strategic direction, and communicates a company persona. You can leverage your mission statement to build an instant rapport with key audiences like investors, new employees, and potential customers. Read More Design
Nathan Yerian
