4 Elements Every Landing Page Needs October 23, 2012 Online marketing means more than attracting visitors to your website. In addition to developing a steady stream of web traffic, you need to help your prospects take action on your lead generation ... Read More
5 Myths About Online Advertising October 18, 2012 According to a recent Interactive Advertising Bureau (IAB) study, online advertising accounted for 3.7 percent of the United States’ gross domestic product (GDP) in 2011. To say that online ... Read More
Top 3 Reasons A Professional Web Design Matters October 16, 2012 This is the first of many blogs focused on the one thing that customers understand the least: Website Development. I intend for this to be a quick and easy to understand topic. You don't have to be a ... Read More
3 Small Business Benefits From The New LinkedIn Company Pages October 2, 2012 It’s hard to imagine that LinkedIn is now 10 years old. In the last few years, the platform has evolved into an invaluable business tool for small business owners, sales people, job hunters, and ... Read More
5 Email Marketing Tips for Reengaging Past Customers September 25, 2012 As a marketing medium, email has developed a bad rap. Across industries, spam has become the norm, and everybody who’s reading this blog post can attest to that fact. Have you ever subscribed to a ... Read More
6 Valuable Ways that Your Business Should Use Google+ September 18, 2012 It’s hard to believe than Google+ is now a year old. Last year, when the platform launched, nobody knew what to expect –a social network that would overtake Facebook and Twitter? A shift that would ... Read More
Beyond Search: 5 More Advertising Channels to Find Customers September 11, 2012 You’ve reached a point where your search campaigns in AdWords, Bing, and Yahoo campaigns are completely crushing it. Obviously, you’re doing something right, so why not expand your efforts to find ... Read More
5 Awesome Ways Small Businesses Should Use Twitter September 4, 2012 Twitter is a social media platform with a seemingly steep learning curve. Its marketing value is less than straightforward, so do not feel bad if you’re having a tough time figuring it all out—you’re ... Read More
Our Most Popular Article 5 Elements of a Powerful Company Mission Statement November 13, 2012 Nathan Yerian How to write a company mission statement A mission statement is a key marketing tool for your business. In a few short words, it captures your core brand positioning, helps you stand apart from your competitors, simplifies your strategic direction, and communicates a company persona. You can leverage your mission statement to build an instant rapport with key audiences like investors, new employees, and potential customers. Read More Design
Nathan Yerian
