design articles

4 Mistakes That Kill Landing Page Conversion Rates

March 13, 2012 Smart marketers are concerned about more than clicks and page views. Those metrics are important, but how do they play into your larger marketing plan that includes lead conversions, closed sales and ...

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3 Places Your Website Must Use Calls to Action

March 6, 2012 In today's marketing arena the internet is used by your potential customers to gather information, compare options, and make buying decisions. Think your customers are different? Think again. ...

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Facebook Changed: Your Company's Page Is Doomed!

March 1, 2012 Ok, so "doomed" might be a little strong, but if you currently have a company brand page on Facebook, there are some changes that will affect your page. You need to be aware of what is changing and ...

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3 Direct Benefits of Small Business Blogging

February 28, 2012 Where do your prospective customers look for and research the products, or services that you sell? According to The Pew Research Center, 78% of people perform online research prior to completing a ...

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What's The Buzz About Earned Media?

February 21, 2012 Many brands and marketing agencies are creating earned media departments, focused on the free publicity you can get from third parties when you have something to promote.

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5 Reasons Tweeting Should Be In Your Marketing Strategy

February 14, 2012 Twitter is one of the largest social network platforms in the world, but some companies still balk at the idea of investing resources into this social media marketing king pin. While there's still a ...

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Do's and Don'ts of Facebook Ad Campaigns

February 7, 2012 Social media is a valuable tool for building relationships with customers. Through Facebook fan pages, brands can converse with loyal audiences, share information, and amplify marketing messages. ...

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Twitter Brand Pages Will Improve Your Social Media Marketing

February 1, 2012 Last December, Twitter announced and launched a major redesign for users that unifies and simplifies experiences across devices. Focusing on usability and aesthetics, Twitter has created a new ...

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