Use Giving To Increase Your Brand's Value January 31, 2012 Awhile back I wrote a blog post about why companies should give to charity as part of their brand strategy. Recently, I came across a gentleman that has been using this strategy to make a difference ... Read More
Don't Center Your Marketing Plan Around An Individual January 24, 2012 An internal marketing staff can be an effective, yet a very expensive solution to fulfill a small business marketing plan. The construction of a basic marketing team may include a marketing ... Read More
Your Marketing Plan Must Include Your Website January 17, 2012 There are too many companies that feel that simply having a website is the extent that they need to focus their marketing resources online. Then they sit around and wonder how the competition is ... Read More
3 Stupid Ways Companies Are Misusing QR Codes January 3, 2012 Everyday I see more and more QR codes. The more QR codes I see, the more I see examples of marketers clearly not knowing what they are doing and causing their companies to look...well, stupid. If you ... Read More
6 Cheap Ways to Build Small Business Brands November 29, 2011 Brand development is a long-standing concept that helps businesses build relationships with prospective customers. Across industries, large companies devote millions of dollars to cross-platform ... Read More
Facebook Pages: 5 Metrics To Quantify Engagement November 22, 2011 Customer engagement in your social media marketing initiative is a valuable marketing metric that should be measured. Marketers know that Facebook is important for branding, relationship-building, ... Read More
3 Reasons Web Designers Should Include SEO November 15, 2011 Small business owners know they need websites to be successful today. The Internet has become what the phone book used to be to businesses. Your goal is to be one of the top results returned in ... Read More
3 Ways Your Marketing Agency Should Be Like a Doctor November 8, 2011 Tired of the headache of trying to develop an effective marketing strategy? Are your sales not as healthy as you would like? Is measuring the results of your marketing efforts a real pain? Read More
Our Most Popular Article The Case for Lower Case: A Rebranding Conundrum June 14, 2018 Jon Feagain Ever wondered if having your brand name written in lower case on your logo is appropriate? Read More Design Content Marketing
Jon Feagain
