How to Calculate Your 2012 Advertising Budget November 1, 2011 2012 is quickly approaching. Over the last few months I have spoken to many different small businesses about their marketing and advertising plans for the new year. I have noticed that many of these ... Read More
5 Great Blogs Offer Help in Building Your Business October 27, 2011 It's been said that the greatest form of flattery is imitation. Coming up with a unique, never-been-done-before strategy is virtually impossible. Somewhere, somehow, someone has probably done it ... Read More
5 Ways an E-book Will Benefit Your Content Marketing October 25, 2011 E-books are a growing trend in content marketing. Compared to blogs though, they are still few and far between; this scarcity is part of their allure. People are hungry for knowledge, and there is a ... Read More
5 Steps to Generate Sales Leads with Your Website October 18, 2011 Your website should be an integrated part of your overall marketing effort that contributes to your goal of creating more business opportunities. Unfortunately, there are still far too many companies ... Read More
How to Increase Your Content Marketing Reach October 11, 2011 A content marketing strategy needs more than just good writing. Beyond blogging or compiling thoughtful articles, brands need to make an active effort to develop a dedicated readership. Read More
6 Dimensions for Measuring Your Blog’s ROI October 3, 2011 Across the board, business leaders are driven by data. When implementing marketing campaigns or pursuing new ventures, a company's top three letters are R, O, and I. No matter their goals, company ... Read More
Is Your Marketing Strategy Annoying Your Customers? September 26, 2011 Do you ever get the feeling that your marketing strategy is an annoyance to your target market? There is a good chance that you are correct. Read More
3 Ways To Use Web Analytics Like A Customer Survey September 20, 2011 Web analytics allow businesses to know, track, and understand their customers in more detail than ever before. The trick is knowing what information to look for and how to interpret and use the data. ... Read More
Our Most Popular Article 5 Elements of a Powerful Company Mission Statement November 13, 2012 Nathan Yerian How to write a company mission statement A mission statement is a key marketing tool for your business. In a few short words, it captures your core brand positioning, helps you stand apart from your competitors, simplifies your strategic direction, and communicates a company persona. You can leverage your mission statement to build an instant rapport with key audiences like investors, new employees, and potential customers. Read More Design
Nathan Yerian
