digitial-marketing articles

6 Simple Ways to Make Google Analytics Work For You

November 3, 2015 Google Analytics is a powerful tool that businesses can use to track their online presence. In the hands of a proficient marketer, Google Analytics can work wonders.

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7 Social Media Monitoring Tools to Track Your Brand

October 20, 2015 Creating a strong online follower base is a must for companies who want to effectively position their brand. Social media helps you engage and interact with fans and customers, building your brand’s ...

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Why You Should Optimize Your Site For Mobile Users

September 29, 2015 We've been quite busy with clients to show our site much-needed love, but a mobile optimized site is underway! Here's why you should optimize for mobile too!

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How To Claim Vanity URLs For Your Social Media Accounts

September 15, 2015 What's in a name? Everything. One of the most important branding assets your business can own in today's digital age are your vanity URLs. Through personalized vanity URLs, you can establish your ...

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When Using Leadin Makes Sense For Your Website

September 9, 2015 HubSpot CEO and Founder, Brian Halligan and CTO and Co-Founder, Darmesh Shah made a special announcement at Inbound15 today that will spread inbound marketing even further. After nearly a decade of ...

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Why Getting Information from Sales, Service, and Accounting Makes You a Better Marketer

September 9, 2015 Marketers request and receive data on a daily basis from a wide variety of channels, both online and offline. Often, a problem arises. More serious than being inundated with information, they are ...

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The HubSpot Easy Initiative: Personalizing Your Site For Buyer Personas

September 9, 2015 Search and buyer trends show a growing preference for personalized user experiences (personalized UX). As inbound marketers, this is old news. We understand that Personalization is the pillar of UX, ...

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4 Marketing Reports You Need to Create

September 9, 2015 Inbound marketing is a science. Every tactic is measurable, every campaign is data driven, and performance indications are delivered to marketers in real time, enabling them to develop strategies ...

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