digitial-marketing articles

It’s Just Science: Why Stories Are So Powerful in Marketing

April 8, 2020 “After nourishment, shelter, and companionship, stories are the thing we need most in the world.” Philip Pullman Stories are woven into our souls from the moment we are born. When we're little, ...

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Don't Quarantine Your Marketing

April 3, 2020 “If you were given the opportunity to have your competition go to sleep and stop strategizing, producing and delivering their marketing message to your potential customers, would you take advantage ...

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How to Develop the Perfect Story for Your Video

March 25, 2020 “Storytelling is the most powerful way to put ideas into the world.” Robert McKee In the not-so-distant past, we approached marketing and advertising much differently than we do today. Instead of ...

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Healthcare Marketing Plan 101

June 6, 2019 Your healthcare service is a business, but when it comes to marketing this business, you face specific challenges and unique issues that do not come up under ordinary consumer-advertising situations.

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Jump in the Pool: How Home Services Companies Can Start Digital Marketing

March 27, 2019 Digital marketing for home service companies is changing rapidly. Today, the internet allows you to reach more people in more places, yet many businesses still aren’t taking advantage of all the ...

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Reuse and Recycle: Why You Should Repurpose Content

March 27, 2019 Content creation can be a daunting task for small business owners. The day-to-day activities involved in running a business can leave little time for digital marketing for home service companies. ...

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Who Are Your Customers? How to Define Your Target Market

March 26, 2019 Digital marketing for home services has changed tremendously in the last decade. Companies must compete online with specific targeting tactics to become the go-to service in their community. In a ...

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How User-Generated Content Shows the World Who You Are

March 26, 2019 Digital marketing for home services companies is getting more complex and expensive. Organic social posts aren’t getting the traction they once had, leading companies to rely on paid strategies to ...

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