It’s Just Science: Why Stories Are So Powerful in Marketing April 8, 2020 “After nourishment, shelter, and companionship, stories are the thing we need most in the world.” Philip Pullman Stories are woven into our souls from the moment we are born. When we're little, ... Read More
Don't Quarantine Your Marketing April 3, 2020 “If you were given the opportunity to have your competition go to sleep and stop strategizing, producing and delivering their marketing message to your potential customers, would you take advantage ... Read More
How to Develop the Perfect Story for Your Video March 25, 2020 “Storytelling is the most powerful way to put ideas into the world.” Robert McKee In the not-so-distant past, we approached marketing and advertising much differently than we do today. Instead of ... Read More
Healthcare Marketing Plan 101 June 6, 2019 Your healthcare service is a business, but when it comes to marketing this business, you face specific challenges and unique issues that do not come up under ordinary consumer-advertising situations. Read More
Jump in the Pool: How Home Services Companies Can Start Digital Marketing March 27, 2019 Digital marketing for home service companies is changing rapidly. Today, the internet allows you to reach more people in more places, yet many businesses still aren’t taking advantage of all the ... Read More
Reuse and Recycle: Why You Should Repurpose Content March 27, 2019 Content creation can be a daunting task for small business owners. The day-to-day activities involved in running a business can leave little time for digital marketing for home service companies. ... Read More
Who Are Your Customers? How to Define Your Target Market March 26, 2019 Digital marketing for home services has changed tremendously in the last decade. Companies must compete online with specific targeting tactics to become the go-to service in their community. In a ... Read More
How User-Generated Content Shows the World Who You Are March 26, 2019 Digital marketing for home services companies is getting more complex and expensive. Organic social posts aren’t getting the traction they once had, leading companies to rely on paid strategies to ... Read More
Our Most Popular Article 5 Elements of a Powerful Company Mission Statement November 13, 2012 Nathan Yerian How to write a company mission statement A mission statement is a key marketing tool for your business. In a few short words, it captures your core brand positioning, helps you stand apart from your competitors, simplifies your strategic direction, and communicates a company persona. You can leverage your mission statement to build an instant rapport with key audiences like investors, new employees, and potential customers. Read More Design
Nathan Yerian
