Do's and Don'ts of Facebook Ad Campaigns February 7, 2012 Social media is a valuable tool for building relationships with customers. Through Facebook fan pages, brands can converse with loyal audiences, share information, and amplify marketing messages. ... Read More
Twitter Brand Pages Will Improve Your Social Media Marketing February 1, 2012 Last December, Twitter announced and launched a major redesign for users that unifies and simplifies experiences across devices. Focusing on usability and aesthetics, Twitter has created a new ... Read More
Don't Center Your Marketing Plan Around An Individual January 24, 2012 An internal marketing staff can be an effective, yet a very expensive solution to fulfill a small business marketing plan. The construction of a basic marketing team may include a marketing ... Read More
If Your Marketing Plan Doesn't Measure, It Sucks January 10, 2012 Will 2012 be better for your business than 2011? This is the question that marketers everywhere are trying to answer with a firm "hell yes". It will not happen by accident though. To make this a ... Read More
3 Stupid Ways Companies Are Misusing QR Codes January 3, 2012 Everyday I see more and more QR codes. The more QR codes I see, the more I see examples of marketers clearly not knowing what they are doing and causing their companies to look...well, stupid. If you ... Read More
2 Reasons to Stop Cold Calling Now December 6, 2011 How much time do your sales people spend cold calling? What’s your return on it? If you’ve asked yourself these questions and haven’t come up with a satisfactory answer, it’s time to stop cold ... Read More
How to Calculate Your 2012 Advertising Budget November 1, 2011 2012 is quickly approaching. Over the last few months I have spoken to many different small businesses about their marketing and advertising plans for the new year. I have noticed that many of these ... Read More
Our Most Popular Article 5 Elements of a Powerful Company Mission Statement November 13, 2012 Nathan Yerian How to write a company mission statement A mission statement is a key marketing tool for your business. In a few short words, it captures your core brand positioning, helps you stand apart from your competitors, simplifies your strategic direction, and communicates a company persona. You can leverage your mission statement to build an instant rapport with key audiences like investors, new employees, and potential customers. Read More Design
Nathan Yerian
