Elective Healthcare Marketing to Millennials | Adhere February 18, 2019 Those born between 1980 and 2004, now over 75 million members, are in the prime of their lives at 18–34 years old. Millennials have developed distinct priorities, purchasing habits, and values that ... Read More
Understanding the Millennial Experience August 23, 2018 Whether you’ve just launched a startup, are running a growing business or have opened your doors long ago but are now seeing lackluster results from your marketing efforts, one of your main ... Read More
Conversation Qualified Leads: Using Drift to Engage Prospects July 26, 2018 Marketers feel that sales don’t care enough about existing content and simply let it go unused. Sales teams say that marketers aren’t doing enough to deliver quality leads that show signs of purchase ... Read More
A Marketing Budget Example that Covers All Bases and Ensures ROI February 13, 2018 Updated July 2020 As you put together your overall marketing strategy, a couple of crucial questions might arise. Namely, what are you going to spend money on? And why? The answers can seem fuzzy, ... Read More
Why a Marketing Campaign Plan Fails – And How to Make Yours Succeed February 7, 2018 It would be just fine and dandy if marketing were a fully-predictable animal. You plug in some good material and messaging, and you get new sales, more knocks on your door, and some modest version of ... Read More
A Basic Marketing Campaign Template to Ensure ROI: Follow These Steps January 23, 2018 In marketing, as in life, there are no guarantees. But as a business owner looking to grow, you’ll understandably want to get as close as possible to guaranteed results and ROI with any given ... Read More
What Will Make an Inbound Marketing Campaign Successful in 2018? January 17, 2018 The year 2017 was a landmark year for digital marketing, in which many brands suddenly “awakened” to the need for great content that attracts customers instead of interrupting them. Thus, content ... Read More
The End of “Net Neutrality” Is Just Business As Usual for the Internet and Digital Marketers. Here’s Why. January 11, 2018 Net neutrality never existed, and likely never will. And the only people in a position to level the playing field are digital marketers. Read More
Our Most Popular Article The Case for Lower Case: A Rebranding Conundrum June 14, 2018 Jon Feagain Ever wondered if having your brand name written in lower case on your logo is appropriate? Read More Design Content Marketing
Jon Feagain
