SaaS Marketing: The Power Of Free October 30, 2017 Phil Libin, CEO of Evernote said it best: "“The easiest way to get 1 million people paying is to get 1 billion people using.” And what's the quickest way to get people to use something? Offer it for ... Read More
7 Ways A CRM Can Supplement Your B2B Marketing Efforts October 4, 2017 B2B inbound marketing strategies can only go so far without an equally powerful sales strategy to close the deal at the right moment of the buyer's journey. Read More
What's in a Name? 7 Things to Consider When Naming Your Brand September 21, 2017 Shakespeare was right to question – what’s in a name? As it turns out, a name can represent a lot about an entity. Read More
Content Marketing 101: Developing An Editorial Calendar September 21, 2017 Content fuels online marketing and if you don’t have a content strategy, you will struggle to generate leads. An effective content strategy requires a well planned editorial calendar. Read More
A Simple Brand Development Strategy August 24, 2017 Updated March 2020 There are many misconceptions when it comes to brand development. It is often unfairly painted as a drawn-out, complicated, and expensive process. Some believe it should only ... Read More
When Thought Leadership Won't Work August 22, 2017 Nobody becomes a thought leader overnight. To rise and become a part of your industry’s “cream of the crop” you gotta have more than just the desire, the passion, or the strategy — you have to put ... Read More
4 Important SaaS Marketing Metrics To Track August 17, 2017 Tracking the impact of your marketing campaigns is essential for gauging success and fine-tuning your approach. Read More
7 Tough Client Questions That Can Score Marketing Agencies A Steady Flow Of New Biz August 10, 2017 We’ve been working our tails off in this business for years and we don’t mind sharing some hard-lessons with our fellow marketers. Read More
Our Most Popular Article The Case for Lower Case: A Rebranding Conundrum June 14, 2018 Jon Feagain Ever wondered if having your brand name written in lower case on your logo is appropriate? Read More Design Content Marketing
Jon Feagain
