digitial-marketing articles

How To Push Negative Reviews Down Search Engine Results Pages

August 7, 2017 Did you know that 75% of Internet users don’t bother scrolling past the first page of search results and consequently, the first five search results get over 75% of the clicks?

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An Inbound Marketing Case Study: Earning 756% ROI From A SaaS Webinar Campaign

July 31, 2017 Recently, J Turner launched a Software as a Service (SaaS) product called, Ratings Tracker. Their penultimate marketing goal is to gain more property management firms to become paying users of the ...

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B2B Branding Beyond Your Name Or Logo: 3 Things You Might’ve Missed

July 26, 2017 There is often a misconception that a “brand” is simply the logo, the color scheme, name, or font a business utilizes. Although branding got its humble origins from burned insignias on products back ...

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How To Incorporate Video Into Your SaaS Marketing Funnel

July 24, 2017 Video holds a particular appeal, serves a specific need, and creates a unique competitive advantage for SaaS companies.You do not have to be a marketing expert to see the impact video has had on ...

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Winter is Coming: 3 Marketing Battles You're Attacking The Wrong Way

July 14, 2017 A h yes, the next installment of our favorite fiction gracing the screen is finally upon us again! In the middle of an unforgiving American summer, Winter is finally here!

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Why Successful Lean Manufacturers "Lean" Towards Growth Driven Design For Website Redesign

June 15, 2017 Lean manufacturing is all about optimization. The central premise of lean revolves around the elimination of waste from organizational processes. Any activity that adds absolutely no value from the ...

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5 Reasons To Leave B2B Writing To Content Marketing Pros

June 8, 2017 If you think spending on high-quality written content is a waste of money, think again. Content is teh embodiment of your marketing strategy -- it represents your brand, it sets you apart from your ...

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4 Mobile Search Marketing Strategies for Manufacturers

June 1, 2017 With over 80% of internet users now owning a smartphone, more and more searches are being conducted via mobile devices. In fact, according to a study commissioned by Google, 42% of B2B researchers ...

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