paid-advertising articles

5 Quick Tips To Build Your Audience For Google Ads

June 17, 2020 By now, we should all know the importance of utilizing Google Ads to reach our target audiences and create awareness for our brand. Using Google’s audience building tools allows us to get laser ...

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Google PageSpeed Insights: Why You Should Care

May 20, 2020 Because Google runs the internet, they are our god and we should bow down and obey everything they say. As a web developer, I would love to end this article there and call it a day (I'm not much of a ...

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Increase Clicks, Lower Cost: Responsive Display Ads

February 26, 2020 Display ads can help you promote your business when people are browsing online, watching videos, checking email, or using apps. They are a fantastic and cost-effective way to increase brand awareness ...

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The King of Google Ad KPIs

February 12, 2020 What If I Told You You Could Lower Your Average Cost-Per-Click without Adjusting Bids, Strategy, Or Budget? Sounds too good to be true, but hear me out… There are a lot of tactics, tricks, and guru ...

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Elevate Your Video Ads With New YouTube Extensions

November 19, 2019 Video is an increasingly important component of a successful marketing campaign for any business. In fact, Google reports that more than half of consumers say online video has helped them decide ...

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Gallery Ads: Google Blends Images with Search

November 4, 2019 Updated July 2020 Ever wish you could combine your beautiful display artwork and savvy ad copy into one mind-blowing search ad? Me too!

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Lead Gen With New Google Ads Extension

October 28, 2019 In typical Google fashion, with no announcement or notification, a new feature may be available in some Google Ad accounts . Search Engine Journal recently reported on the discovery of a lead form ...

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