How to game the sales cycle during and after COVID-19
COVID-19 has disrupted all aspects of our society. The traditional approach to sales has been broken by stay at home ord …
5 Email Marketing Campaign Ideas to Generate Leads and Make Sales
Email can be a goldmine for businesses that use it ethically and effectively. The medium is so versatile as a communicat …
7 Ways A CRM Can Supplement Your B2B Marketing Efforts
B2B inbound marketing strategies can only go so far without an equally powerful sales strategy to close the deal at the …
4 Essential Elements For Your First Sales Call
Initial sales calls are about first impressions. If it goes well, you are building a foundation for the rest of the rela …
Why Getting Information from Sales, Service, and Accounting Makes You a Better Marketer
Marketers request and receive data on a daily basis from a wide variety of channels, both online and offline. Often, a p …
Predictive Lead Scoring -- What Is A Predictive Lead Score?
Not all leads are created equal; some leads are ready to make a purchase while others need a bit more nurturing. A good …
5 Reasons To Pursue Inbound Marketing Even If Your Competitors Don't
B2B tends to be pretty old school when it comes to marketing. For a long time, companies in this realm have built their …
7 Tips For Winning Brand Loyalty
Are your clients faithful to your brand? Or are you just another option in the saturated sea of product and service prov …
