The Theory of Escalating Engagement: Investigating Google's Algorithm July 21, 2015 In the ever-dynamic world of SERP rankings, there is a common understanding among marketers that a direct correlation exists between search rankings and conversion rates. Read More
4 Marketing Automation Lessons To Secure Lead Conversion February 3, 2015 Marketing automation, when executed correctly, allows both big and small companies to market to and nurture prospects with personalized and useful content via a multitude of channels. Using marketing ... Read More
What is Structured Data and Why Does it Matter for SEO? June 13, 2013 Structured data allows search engines to not only crawl your site, but to truly understand it. Yes, even search engines can have a tough time deciphering web page content. Some elements that seem ... Read More
Our Most Popular Article The Case for Lower Case: A Rebranding Conundrum June 14, 2018 Jon Feagain Ever wondered if having your brand name written in lower case on your logo is appropriate? Read More Design Content Marketing
Jon Feagain
