The Traditional Video Production Model No Longer Works in B2B (And What To Do Instead)
Let’s say you did everything right. You hired a reputable crew. You scripted the message. You chose a great setting. You …
B2B Still Doesn’t ‘Get’ Video
B2B companies treat video like a one-time event. Imagine doing that with blog posts or email newsletters. Exactly. It's …
How One-Off Video Projects Kill Your Marketing Potential
The Case Against One-Off Video Projects B2B marketers love the idea of using video—but they’re stuck in the wrong mindse …
Why Your B2B Company Should Start a Video Podcast (Even If No One Listens to It)
When most B2B leaders think about starting a podcast, they imagine a long-form, hour-long conversation uploaded to YouTu …
Rethinking B2B Video: Why Your Strategy is Backward (And How to Fix It)
When most B2B companies think about video, they go straight to high-budget, commercial-style productions. You know the o …
How to Fix Sh*tty Testimonial Videos
Are you using testimonial videos to promote your business? Good, but there’s just one issue—if you’re like most brands, …
5 Videos Every Website Should Have
How much video does your website currently use? If the answer is very little, then my friend, this video is for you! Obv …
How to Repurpose Video Content Across Sales and Marketing Channels
Want a streamlined way to create multiple pieces of content that you can share across various channels? Video is your an …
