How to Fix Sh*tty Testimonial Videos August 13, 2021 Are you using testimonial videos to promote your business? Good, but there’s just one issue—if you’re like most brands, you’re probably doing it wrong. Read More
5 Videos Every Website Should Have May 11, 2021 How much video does your website currently use? If the answer is very little, then my friend, this video is for you! Obviously in 2021, if your website isn’t clearly communicating your value, not ... Read More
The Next Wave in Digital Marketing September 16, 2020 Marketing is evolving once again, and with the rise of big data and integrated technology, it’s changing rapidly. In 2005, we saw the rise of inbound marketing. Read More
Keeping it reel in your video content August 12, 2020 Video content is the golden standard. Social media platforms give preference to videos and will show your videos to a larger audience. New data shows that video content results in more engagement, ... Read More
How to game the sales cycle during and after COVID-19 June 10, 2020 COVID-19 has disrupted all aspects of our society. The traditional approach to sales has been broken by stay at home orders, social distancing, and widespread uncertainty. Without clarity on when ... Read More
It’s Just Science: Why Stories Are So Powerful in Marketing April 8, 2020 “After nourishment, shelter, and companionship, stories are the thing we need most in the world.” Philip Pullman Stories are woven into our souls from the moment we are born. When we're little, ... Read More
How to Develop the Perfect Story for Your Video March 25, 2020 “Storytelling is the most powerful way to put ideas into the world.” Robert McKee In the not-so-distant past, we approached marketing and advertising much differently than we do today. Instead of ... Read More
Our Most Popular Article 5 Elements of a Powerful Company Mission Statement November 13, 2012 Nathan Yerian How to write a company mission statement A mission statement is a key marketing tool for your business. In a few short words, it captures your core brand positioning, helps you stand apart from your competitors, simplifies your strategic direction, and communicates a company persona. You can leverage your mission statement to build an instant rapport with key audiences like investors, new employees, and potential customers. Read More Design
Nathan Yerian
