How One-Off Video Projects Kill Your B2B Marketing Potential

The Case Against One-Off Video Projects B2B marketers love the idea of using video—but they’re stuck in the wrong mindse …

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2 min read
Feb 28, 2025 11:25:18 PM

Why Your B2B Company Should Start a Video Podcast (Even If No One Listens to It)

When most B2B leaders think about starting a podcast, they imagine a long-form, hour-long conversation uploaded to YouTu …

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2 min read
Feb 9, 2025 3:18:12 PM

Rethinking B2B Video: Why Your Strategy is Backward (And How to Fix It)

When most B2B companies think about video, they go straight to high-budget, commercial-style productions. You know the o …

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3 min read
Feb 3, 2025 7:51:47 PM

How to Fix Sh*tty Testimonial Videos

Are you using testimonial videos to promote your business? Good, but there’s just one issue—if you’re like most brands, …

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4 min read
Aug 13, 2021 5:19:23 PM

5 Videos Every Website Should Have

How much video does your website currently use? If the answer is very little, then my friend, this video is for you! Obv …

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6 min read
May 11, 2021 9:57:33 AM

How to Repurpose Video Content Across Sales and Marketing Channels

Want a streamlined way to create multiple pieces of content that you can share across various channels? Video is your an …

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3 min read
Mar 11, 2020 11:11:06 AM

Why 2020 Will Be the Year You Embrace Video

Bill Gates famously coined the term “content is king” back in 1996. Smart man. Not only is it still true today but it’s …

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2 min read
Dec 18, 2019 1:10:46 PM

4 Reasons Videos Are Taking Over Manufacturing Marketing

Let’s be honest, out of other types of B2B businesses to create engaging marketing content for, manufacturing is pretty …

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3 min read
May 15, 2017 10:09:48 AM